Born To Be Wide returns on 9 August to co-host a special evening with Made in Adelaide and Arts South Australia at Edinburgh’s Summerhall. Beginning with a discussion panel focusing on how Edinburgh’s festivals can help emerging music talent, the free event will also feature live showcases, a reception and DJs.
“This is an amazing opportunity for the Scottish music scene and industry to connect with their South Australian counterparts,” says Born To Be Wide founder, Olaf Furniss. He adds that the panel will explore opportunities for the contemporary music scene, which in Edinburgh has been hit by recent club closures and during August, faces the additional challenge of many key venues programming comedy acts rather than music. “The discussion will provide a valuable insight into how the festivals can serve as a proactive platform for musicians, promoters, labels and managers.”
Furniss will chair the panel which features key festival directors including Neil Armfield (Adelaide Festival), Heather Croall (Adelaide Fringe), Roland Gulliver (Edinburgh International Book Festival) and Shona McCarthy (Edinburgh Festival Fringe). It will be followed by a reception including food and drink from South Australia and live performances by Adelaide acts MANE, Wanderers and Carla Lippis.
Peter Louca, executive director of Arts South Australia, the organisations behind the Made In Adelaide initiative, has welcomed the collaboration with Born To Be Wide.
“It’s going to be a fabulous evening and the perfect opportunity to strengthen our connection as part of the UNESCO Creative Cities Network – especially given Edinburgh is a City of Literature and both Adelaide and Glasgow are Cities of Music,” he says. “To maximise export opportunities for our bands, and to deepen the cultural connection between Adelaide and Edinburgh, we have partnered with Born to Be Wide to present this panel forum discussion, industry networking and live music showcase."
This is echoed by Shona McCarthy, chief executive of the Edinburgh Festival Fringe Society, who is one of the panel speakers.
"I’m delighted to take part in this event, joining with colleagues to discuss how our festivals can support emerging musical talent,” she says. “[We] are always looking for new ways to encourage artists to take advantage of the unique opportunities. I’m looking forward to hearing how other festivals support emerging musicians and sharing our collective experiences."