(Promoter, PCL Presents)
James Bruce is a promoter at PCL in Glasgow. He has been working in the music industry for over 10 years, starting as a promoter in Aberdeen. Spending 8 years in London, James worked in Artist Management and later, Event Production, for Coca-Cola as part of their Olympic Torch Relay Celebrations team. He tried his hand at Business Development with music tech company CrowdSurge, (now Songkick) before returning home to Scotland to focus on his first love, live music.
James has promoted over 300 shows in his career, and is currently involved in booking and promotions at PCL owned venues: Broadcast and Sneaky Pete’s, as well as multi-venue festival, Stag & Dagger.