Scotland's award-winning music convention, Wide Days, returns to Edinburgh on 22-23 April 2016.
Born To Be Wide and Dundee’s Place Partnership are pleased to announce a special seminar event at the McManus Museum & Art Gallery on Thursday 14 April, exploring approaches to strengthening the local music scene.
- Amy Ferguson (Producer, BBC Radio Scotland)
- James Bruce (Promoter, PCL Presents)
- Jannica Honey (Freelance Photographer)
- Matthew Young (Owner, Song, By Toad Records)
- Moderator: Olaf Furniss (Born To Be Wide)
Born To Be Wide is set to celebrate its 12 birthday on Thursday 4 February, with a self-help seminar specially for managers, artists and labels.
The evening, which takes place in Edinburgh’s Electric Circus, is the culmination of years of study and reveals the most – and least – effective approaches to promotion.
“This seminar will help unlock the many techniques within everyone’s grasp,” explains Born To Be Wide founder Olaf Furniss, who will chair the evening. “We guarantee that anyone attending will increase their chances of being covered and do a better job than most PRs.”
The seminar will cover themes including online promotion, social media, deadlines, creating an effective biography and how to get useable press photographs.
Following the seminar, panelists will play a selection of their favourite music and hang out with the audience.
With a focus on the capital, the event will explore ideas about how to build and nurture artistic and business talent, and will draw on recent reports by the Music Venue Trust and the University of Edinburgh. It begins with an interview with Unique Events founder Pete Irvine, who will also join the panel discussion with Adam Behr (Live Music Exchange), Ali Bowden (Edinburgh UNESCO City of Literature Trust) and Stina Tweeddale (Honeyblood).
The event focuses on how to create and sustain a scene, and the different approaches to building an audience. It begins with an interview with Neu! Reekie! founder Kevin Williamson, who will also join the panel discussion with Halina Rifai (TYCI/Bloc Music) and Janine Matheson (Creative Edinburgh).
The Born To Be Wide talkshow returns to the Edinburgh International Book Festival. Guests include Wyndham Wallace's (author of Lee, Myself and I), TV and radio journalist Stuart Cosgrove, indie band Ded Rabbit and Dundonian musician Be Charlotte.
Seminar on Music Tourism featuring a Q&A with John Langford, Director of Live Entertainment at the SECC and Hydro.