Join some of the UK's leading marketing experts for a panel discussion on promoting yourself and your music or company. Expect an overview of how to make the most of all the tools at your disposal - from social media to streaming playlists and the most interesting ways to engage fans.
Navigate The Talent Pipeline: presented in partnership with PRS Foundation, Creative Scotland and the SMIA
An evening of informative workshops and advice sessions from music industry experts ensuring artists, bands and their teams take advantage of career progression opportunities, from Wide Days to SXSW via the UK’s most pioneering funding scheme, Momentum.
Register for tickets here.
Born To Be Wide launches in Dundee with legendary producer, author and musician Martin Atkins at Clark On Lyndsey Street on Tuesday 13 November. The night begins with former PIL, Killing Joke and Pigface drummer, giving a talk How To Make An Extra $100k Next Year, drawing on his books Band:Smart, Tour:Smart and Welcome to The Music Business…You’re Fucked. He will also take part in a discussion focusing on two music businesses – featuring Kenny Gray from Dundee’s Make That A Take and self-releasing musician Emily Kelly from The Jellyman’s Daughter.
Following the panel, the teams from Creative Dundee and Le Freak Records will DJ playing their favourite records and the audience are invited to hang out and socialise.
For timing and tickets click here.
Born To Be Wide returns for a special evening focusing on new record label models combined with the customary mix of socialising and self-indulgent guest DJ sets. Hosted in association with the Association of Independent Music (AIM), the event takes place on 1 November at The Pleasance in Edinburgh and features four short talks followed by a discussion and then an evening socialising to a random selection of tunes.
FULL EVENT INFO
Born To Be Wide makes its Glasgow debut with a diverse range of perspectives on how to get the most out of industry events and what organisers look for in potential showcase acts. Includes audience Q&A.
To celebrate our 14th Birthday, Scott Hutchison (Frightened Rabbit) will be in conversation reflecting on his career to date. He will also take part in a panel looking at common health issues affecting people working in music, how to pre-empt them, what support is available and how to stay healthy on tour. The discussion will be followed by a social session with music selected by speakers and industry guests.
Off The Record Inverness takes place on Saturday 25 February at the Ironworks Venue (122b Academy Street, Inverness, IV1 1LX) for anyone aged 14-25 interested in a career in music.
The event will feature key figures from the music business taking part in seminars, workshops and advice sessions – all geared to demystifying the industry and providing knowledge to get started.
SINGING FROM A DIFFERENT SONG SHEET
Celtic Connections artistic director Donald Shaw, director of the Glasgow International Jazz Festival Jill Rodger, Prides frontman Stewart Brock and Sarah J Stanley of HQFU join Olaf Furniss for Born To Be Wide at Edinburgh's Electric Circus on Thursday 3 November.
Born To Be Wide returns to the Edinburgh International Book Festival on Tue 23 August with a free Talk Show at the Unbound Spiegel Tent.
Guests include veteran music journalist, Sylvia Patterson, who will be talking about her book I’m Not With The Band, Honeyblood frontwoman, Stina Tweeddale and Where You're Meant To Be director/writer Paul Fegan. Live music from Stina Tweeddale and Luna Delirious.
- Amy Ferguson (Producer, BBC Radio Scotland)
- James Bruce (Promoter, PCL Presents)
- Jannica Honey (Freelance Photographer)
- Matthew Young (Owner, Song, By Toad Records)
- Moderator: Olaf Furniss (Born To Be Wide)
Born To Be Wide is set to celebrate its 12 birthday on Thursday 4 February, with a self-help seminar specially for managers, artists and labels.
The evening, which takes place in Edinburgh’s Electric Circus, is the culmination of years of study and reveals the most – and least – effective approaches to promotion.
“This seminar will help unlock the many techniques within everyone’s grasp,” explains Born To Be Wide founder Olaf Furniss, who will chair the evening. “We guarantee that anyone attending will increase their chances of being covered and do a better job than most PRs.”
The seminar will cover themes including online promotion, social media, deadlines, creating an effective biography and how to get useable press photographs.
Following the seminar, panelists will play a selection of their favourite music and hang out with the audience.
With a focus on the capital, the event will explore ideas about how to build and nurture artistic and business talent, and will draw on recent reports by the Music Venue Trust and the University of Edinburgh. It begins with an interview with Unique Events founder Pete Irvine, who will also join the panel discussion with Adam Behr (Live Music Exchange), Ali Bowden (Edinburgh UNESCO City of Literature Trust) and Stina Tweeddale (Honeyblood).
The event focuses on how to create and sustain a scene, and the different approaches to building an audience. It begins with an interview with Neu! Reekie! founder Kevin Williamson, who will also join the panel discussion with Halina Rifai (TYCI/Bloc Music) and Janine Matheson (Creative Edinburgh).